Blog: Trust The Inbox
Stop Blasting & Start Converting: A Beginner's Guide to Segmentation in Klaviyo
Stop sending emails to your full list. Learn how to use Klaviyo segmentation to drive clicks and conversions in just three steps.
The #1 Klaviyo Flow Most Shopify Stores Set Up Wrong
Most Shopify brands set up their Klaviyo Welcome Flow wrong—hurting revenue. Here’s how to fix it for more sales, engagement, and conversions.
Stop Overusing Discounts: When to Use Them and When to Avoid Them in Email Marketing
Discounts aren’t for every brand. Learn when they make sense, when they hurt your business, and how to build a profitable email strategy without relying on constant sales.
Gift Guides Every Shopify Store Should Have (and How to Make Them Convert)
Gift guides aren’t just content—they’re a conversion tool. Here are five must-have Shopify gift guides and how to optimize them for sales.
6 Spring Email Campaigns Shopify Brands Should Send in March & April
Seasonal campaigns aren’t just about promotions. Here are six high-converting spring email campaign ideas for March & April to engage customers and boost sales.
Why Most St. Patrick's Day Email Campaigns Flop—And 7 Ideas to Make Sure Yours Doesn’t
Discover why most St. Patrick's Day email campaigns flop and learn 7 creative ideas to make sure yours drives engagement and sales.
New to Klaviyo? Here’s Exactly Where to Start!
Just started using Klaviyo but don’t know where to begin? This guide cuts through the confusion and shows you exactly what to set up first.
Why Most Brands Lose Sales by Ignoring This Simple Back-in-Stock Strategy
Discover how Shopify brands lose sales without an effective back-in-stock strategy. Learn simple tactics to boost revenue with email and SMS.
Instagram Is Great for Likes—But Here’s How to Make It Work for Your Email List
Learn step-by-step strategies to grow your email list using Instagram. Perfect for Shopify businesses looking to boost engagement and sales.